Cookie Policy
Transforming Mental Health Care in India
1. INTRODUCTION
This Cookie Policy explains how Mental Health Foundation of India (“we,” “us,” “our”) uses cookies and similar technologies on mentalhealthfoundationindia.org (“Website”). By continuing to use our Website, you consent to our use of cookies as described in this policy.
For general information about data privacy, please refer to our Privacy Policy.
2. WHAT ARE COOKIES?
2.1. Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help websites recognize your device and remember information about your visit.
2.2. Similar Technologies include:
- Pixels/Web Beacons: Tiny invisible images used to track user behavior
- Local Storage: Data stored in your browser for website functionality
- Session Storage: Temporary data deleted when you close your browser
3. WHY DO WE USE COOKIES?
We use cookies to:
- Enable essential Website functionality
- Remember your preferences and settings
- Analyze how visitors use our Website to improve user experience
- Understand which content and resources are most valuable
- Track registration and attendance for webinars/events
- Deliver relevant content based on your interests
4. TYPES OF COOKIES WE USE
4.1. Strictly Necessary Cookies
These cookies are essential for the Website to function. They enable core features like:
- Security and authentication
- Form submission (contact forms, personality test, registration)
- Session management
- Cookie consent preferences
You cannot opt out of these cookies without affecting Website functionality.
Cookie Name | Duration | Purpose |
session_id | Session | Maintains your session state |
csrf_token | Session | Security protection against attacks |
cc_consent | 1 year | Stores your cookie consent preferences |
test_session | Session | Maintains personality test progress |
4.2. Performance/Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting anonymous information.
Cookie Name | Provider | Duration | Purpose |
_ga | Google Analytics | 2 years | Distinguishes unique users |
_gid | Google Analytics | 24 hours | Distinguishes unique users |
_gat | Google Analytics | 1 minute | Throttles request rate |
ga[ID] | Google Analytics | 2 years | Stores session state |
Google Analytics
We use Google Analytics to analyze Website traffic and usage patterns. Google Analytics collects information such as:
- Pages visited and time spent
- Browser type and device information
- Geographic location (city/country level)
- Referral source (how you found our Website)
Google processes this data under its own privacy policy. To opt out of Google Analytics, you can:
- Install the Google Analytics Opt-out Browser Add-on
- Use browser incognito/private mode
- Adjust your browser cookie settings
Learn more: Google Analytics Privacy
4.3. Functional Cookies
These cookies remember your choices to provide enhanced features.
Cookie Name | Duration | Purpose |
language_pref | 1 year | Remembers your language choice (Hindi/English) |
location_set | 6 months | Remembers your city/state for local resources |
returning_visitor | 1 year | Identifies returning vs. new visitors |
4.4. Marketing/Targeting Cookies
These cookies track your activity to deliver relevant promotional content and measure campaign effectiveness.
Cookie Name | Provider | Duration | Purpose |
_fbp | Facebook/Meta | 3 months | Delivers and measures Facebook ads |
fr | Facebook/Meta | 3 months | Facebook advertising and analytics |
IDE | Google DoubleClick | 1 year | Measures ad campaign performance |
_gcl_au | Google AdSense | 3 months | Experiments with ad efficiency |
Facebook/Meta Pixel
We use the Facebook Pixel to:
- Track webinar registrations and conversions
- Deliver targeted ads to people who visited our Website
- Measure effectiveness of our Facebook campaigns
- Build custom audiences for similar users
The pixel collects:
- IP address and device information
- Pages visited on our Website
- Actions taken (registrations, downloads)
If you have a Facebook account, this data may be linked to your profile. To control Facebook ads:
- Adjust Facebook Ad Settings
- Review Facebook Privacy Policy
5. THIRD-PARTY COOKIES
Some cookies are set by third-party services that appear on our pages:
5.1. Social Media Plugins
- Facebook, Instagram, YouTube, LinkedIn, Twitter/X
- Purpose: Enable sharing and display embedded content
- Privacy: Governed by respective platform privacy policies
5.2. Payment Processors
- Razorpay, PayU, Paytm, etc.
- Purpose: Secure payment processing
- Privacy: No payment card data is stored on our servers
5.3. Email Marketing
- Mailchimp, SendGrid, or similar
- Purpose: Send newsletters and promotional emails
- Privacy: Track email opens and click-throughs
6. HOW TO MANAGE COOKIES
6.1. Cookie Consent Banner
When you first visit our Website, you’ll see a cookie consent banner allowing you to:
- Accept all cookies
- Accept only necessary cookies
- Customize your preferences
You can change your preferences anytime by clicking the cookie settings link in the Website footer.
6.2. Browser Settings
You can control cookies through your browser settings:
Google Chrome: Settings → Privacy and Security → Cookies and other site data
Safari: Preferences → Privacy → Manage Website Data
Firefox: Options → Privacy & Security → Cookies and Site Data
Microsoft Edge: Settings → Cookies and site permissions
Note: Blocking all cookies may affect Website functionality. Some features may not work properly.
6.3. Mobile Devices
iOS (iPhone/iPad): Settings → Safari → Block All Cookies
Android: Chrome app → Settings → Site settings → Cookies
7. DO NOT TRACK (DNT)
Some browsers offer a “Do Not Track” (DNT) signal. Currently, there is no industry standard for responding to DNT signals, so our Website does not respond to DNT browser settings. However, you can use the cookie management options above to control tracking.
8. COOKIE RETENTION
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain for the duration specified in Section 4
- You can delete cookies manually through your browser at any time
9. UPDATES TO THIS POLICY
We may update this Cookie Policy to reflect changes in:
- Cookie technologies we use
- Legal or regulatory requirements
- Website functionality
Changes will be posted on this page with an updated “Last Updated” date. Continued use after changes constitutes acceptance.
10. CONTACT US
For questions about cookies or this policy:
Mental Health Foundation of India
c/o Performia Consultants Private Limited
Gurugram, Haryana, 122017, India