Cookie Policy

Transforming Mental Health Care in India

1. INTRODUCTION

This Cookie Policy explains how Mental Health Foundation of India (“we,” “us,” “our”) uses cookies and similar technologies on mentalhealthfoundationindia.org (“Website”). By continuing to use our Website, you consent to our use of cookies as described in this policy.

For general information about data privacy, please refer to our Privacy Policy.

2. WHAT ARE COOKIES?

2.1. Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help websites recognize your device and remember information about your visit.

2.2. Similar Technologies include:

  • Pixels/Web Beacons: Tiny invisible images used to track user behavior
  • Local Storage: Data stored in your browser for website functionality
  • Session Storage: Temporary data deleted when you close your browser

3. WHY DO WE USE COOKIES?

We use cookies to:

  • Enable essential Website functionality
  • Remember your preferences and settings
  • Analyze how visitors use our Website to improve user experience
  • Understand which content and resources are most valuable
  • Track registration and attendance for webinars/events
  • Deliver relevant content based on your interests

4. TYPES OF COOKIES WE USE

4.1. Strictly Necessary Cookies

These cookies are essential for the Website to function. They enable core features like:

  • Security and authentication
  • Form submission (contact forms, personality test, registration)
  • Session management
  • Cookie consent preferences

You cannot opt out of these cookies without affecting Website functionality.

Cookie Name

Duration

Purpose

session_id

Session

Maintains your session state

csrf_token

Session

Security protection against attacks

cc_consent

1 year

Stores your cookie consent preferences

test_session

Session

Maintains personality test progress

4.2. Performance/Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting anonymous information.

Cookie Name

Provider

Duration

Purpose

_ga

Google Analytics

2 years

Distinguishes unique users

_gid

Google Analytics

24 hours

Distinguishes unique users

_gat

Google Analytics

1 minute

Throttles request rate

ga[ID]

Google Analytics

2 years

Stores session state

Google Analytics

We use Google Analytics to analyze Website traffic and usage patterns. Google Analytics collects information such as:

  • Pages visited and time spent
  • Browser type and device information
  • Geographic location (city/country level)
  • Referral source (how you found our Website)

Google processes this data under its own privacy policy. To opt out of Google Analytics, you can:

Learn more: Google Analytics Privacy

4.3. Functional Cookies

These cookies remember your choices to provide enhanced features.

Cookie Name

Duration

Purpose

language_pref

1 year

Remembers your language choice (Hindi/English)

location_set

6 months

Remembers your city/state for local resources

returning_visitor

1 year

Identifies returning vs. new visitors

4.4. Marketing/Targeting Cookies

These cookies track your activity to deliver relevant promotional content and measure campaign effectiveness.

Cookie Name

Provider

Duration

Purpose

_fbp

Facebook/Meta

3 months

Delivers and measures Facebook ads

fr

Facebook/Meta

3 months

Facebook advertising and analytics

IDE

Google DoubleClick

1 year

Measures ad campaign performance

_gcl_au

Google AdSense

3 months

Experiments with ad efficiency

Facebook/Meta Pixel

We use the Facebook Pixel to:

  • Track webinar registrations and conversions
  • Deliver targeted ads to people who visited our Website
  • Measure effectiveness of our Facebook campaigns
  • Build custom audiences for similar users

The pixel collects:

  • IP address and device information
  • Pages visited on our Website
  • Actions taken (registrations, downloads)

If you have a Facebook account, this data may be linked to your profile. To control Facebook ads:

5. THIRD-PARTY COOKIES

Some cookies are set by third-party services that appear on our pages:

5.1. Social Media Plugins

  • Facebook, Instagram, YouTube, LinkedIn, Twitter/X
  • Purpose: Enable sharing and display embedded content
  • Privacy: Governed by respective platform privacy policies

5.2. Payment Processors

  • Razorpay, PayU, Paytm, etc.
  • Purpose: Secure payment processing
  • Privacy: No payment card data is stored on our servers

5.3. Email Marketing

  • Mailchimp, SendGrid, or similar
  • Purpose: Send newsletters and promotional emails
  • Privacy: Track email opens and click-throughs

6. HOW TO MANAGE COOKIES

6.1. Cookie Consent Banner

When you first visit our Website, you’ll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your preferences

You can change your preferences anytime by clicking the cookie settings link in the Website footer.

6.2. Browser Settings

You can control cookies through your browser settings:

Google Chrome: Settings → Privacy and Security → Cookies and other site data

Safari: Preferences → Privacy → Manage Website Data

Firefox: Options → Privacy & Security → Cookies and Site Data

Microsoft Edge: Settings → Cookies and site permissions

Note: Blocking all cookies may affect Website functionality. Some features may not work properly.

6.3. Mobile Devices

iOS (iPhone/iPad): Settings → Safari → Block All Cookies

Android: Chrome app → Settings → Site settings → Cookies

7. DO NOT TRACK (DNT)

Some browsers offer a “Do Not Track” (DNT) signal. Currently, there is no industry standard for responding to DNT signals, so our Website does not respond to DNT browser settings. However, you can use the cookie management options above to control tracking.

8. COOKIE RETENTION

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain for the duration specified in Section 4
  • You can delete cookies manually through your browser at any time

9. UPDATES TO THIS POLICY

We may update this Cookie Policy to reflect changes in:

  • Cookie technologies we use
  • Legal or regulatory requirements
  • Website functionality

Changes will be posted on this page with an updated “Last Updated” date. Continued use after changes constitutes acceptance.

10. CONTACT US

For questions about cookies or this policy:

Mental Health Foundation of India
c/o Performia Consultants Private Limited
Gurugram, Haryana, 122017, India

Email: privacy@mentalhealthfoundationindia.org
Phone: +91 99712 94716

Mental Health Foundation of India

Our Services

We Can Help With

Resources

About

Social Media

2026-2036 Mental Health Foundation of India. All Rights Reserved.